This is the one and only clickable link on an Instagram profile page — so use it wisely.
Here is your chance to direct people from Instagram to your site. Use this opportunity to build an email database, or direct them to an online store to buy your products.
Short URLS and Clear website domains will invite more clicks. especially if you add word “free”.
Don't forget to use call to action at the end of your bio to get more click on your link.