Did you know? It turns out that Instagram has a system that can assess whether you are properly using hashtags that are relevant to the content you post..
You can get banned if you use irrelevant hashtag too often.
When you post on Instagram, first thing is your content will be spread to a small part of your followers. not instantly to all your followers.
Instagram system needs to evaluate first whether your posted content has high quality by looking at how fast the content will get the interaction since it got posted.
If the content can get a lot of likes or comments fast, then it will be spread again to some of your other followers gradually.
This process happens gradually until finally your post can be spread to all followers, including hashtag followers you used.
Then what happened if you use irrelevant hashtag?
Suppose you post a photo jersey ball and you use hashtags #hijab.
Just imagine...
When your wife who has an interest in hijab, but gets a football jersey post in her Instagram feed, what will happen? There will be no interaction.
People will ignore the posts that are not relevant with the hashtag they are interested to, and even can report it as a spam.
The lack of these interactions and negative feedback is rated Instagram that the content is not attractive and not quality, which in the end the Instagram algorithm does not spread it wider or even gives a shadow bannedpenalty for your account.
Shadow ban is a temporary ban for an account that post spammy hashtag too often. The posts will not appear on recent posts, more over on top posts. It can happen for at least 2 weeks until 1 month.