You can use this feature when creating ads on Facebook through the ad creation tool in the ad manager.<\/p>\n\n So, have you ever found out where the data came from?<\/strong><\/p>\n\n Let us discuss ...<\/p>\n\n <\/p>\n\n Demographic is a person attribute<\/strong> (such as gender, age, marriage status, occupation, etc.).<\/p>\n\n The demographic included in the detailed targeting includes<\/p>\n\n Details you can see in the ad creation tool by clicking a button browse<\/strong> in the detailed targeting input box and select demographic menu<\/strong> .<\/p>\n\n This demographic data comes from what Facebook users enter on their profile.<\/p>\n\n For example, universities, the majors we take, positions, places of work, etc.<\/p>\n\n <\/p>\n\n When creating ad through Facebook ads manager, it is important to pay attention to this small label<\/strong> to the right of the search results that appear.<\/p>\n\n Demographics are marked with demographic labels, job titles, employers, field of study, etc.<\/p>\n\n Not interest \/ interest. Or Behavior \/ behavior.<\/p>\n\n This is important.<\/strong> Don't get the wrong choice. The results can be very different. <\/strong><\/p>\n\n Because of the different ways Facebook builds audience demographics and interests.<\/p>\n\n Indeed, there are potential users who are careless in filling out their profiles.<\/p>\n\n But, In my opinion, demographic data on Facebook can be counted on .<\/em> Because no other advertising platform has been more accurate than Facebook in terms of building user demographic data.<\/em><\/p>\n\n But I personally rarely target ads based on demographics, because of the relatively small audience size.<\/p>\n\n <\/p>\n\n Behavior is what the Facebook users do on the platform.<\/p>\n\n Behavior includes<\/p>\n\n I think this behavior data themost valid<\/strong> data compared to interest or demographic, because of the way data is collected record user activity.<\/strong><\/p>\n\n How does Facebook get behavior data?<\/strong><\/p>\n\n 1. From the Facebook application installed on the smartphone<\/strong><\/p>\n\n With this application, Facebook can find out and record what we do on smartphones. <\/p>\n\n How come? because the FB application on the cellphone asks access permission<\/em> broad<\/strong> . Such as access to location, connection, contacts, camera, even microphone.<\/p>\n\n And remember that Facebook's applications are not just Facebook mobile, but also Instagram, WhatsApp, etc.<\/p>\n\n For example, via location access permissions, Facebook can collect data such as:<\/p>\n\n 2. Our digital activities and our friends on Facebook<\/strong><\/p>\n\n 3. Shopping Behavior<\/strong><\/p>\n\n and much more.<\/p>\n\n I think this behavior data themost valid<\/strong> data compared to interest or demographic, because of the way data is collected record user activity.<\/strong><\/p>\n\n <\/p>\n\n An interest in Facebook can come from <\/strong><\/p>\n\n The problem is,<\/strong> not all users fill out their profile correctly or like Pages that match their interests.<\/p>\n\n But Facebook has another way. <\/p>\n\n Facebook created an algorithm toguess user's interest!<\/strong><\/p>\n\n 1. Mark every post or article that we read<\/strong><\/p>\n\n Facebook records every post and link we click, Facebook classifies someone into an interest based on what we click on.<\/p>\n\n 2. Applications that we use<\/strong><\/p>\n\n Facebook records every application that we use, and classifies us into an interest according to the application's topic.<\/p>\n\n Facebook can do this because it has Facebook technology pixel<\/strong> used by almost every website and mobile application, to track its users.<\/p>\n\n Audience results from Facebook's guess are commonly referred to as associated audience<\/strong> .<\/p>\n\n Don't believe Facebook is that sophisticated?<\/p>\n\n![\"\"](\"https:\/\/help.suite.id\/wp-content\/uploads\/2020\/05\/detailed-targeting-1024x330.png\")
<\/figure>\n\n1. Demographic<\/strong><\/h3>\n\n
![\"\"](\"https:\/\/help.suite.id\/wp-content\/uploads\/2020\/05\/browse-demographic-1024x579.png\")
<\/figure>\n\n![\"\"](\"https:\/\/help.suite.id\/wp-content\/uploads\/2020\/05\/fb-profile-about-1024x761.png\")
<\/figure>\n\n![\"\"](\"https:\/\/help.suite.id\/wp-content\/uploads\/2020\/05\/search-demographic-1024x520.png\")
<\/figure>\n\n2. Behavior (Behavior)<\/strong><\/h3>\n\n
3. Interest<\/strong> (interest)<\/h3>\n\n
![\"\"](\"https:\/\/help.suite.id\/wp-content\/uploads\/2020\/05\/interest-adpreference-1024x515.png\")
<\/figure>\n\n
![\"\"](\"https:\/\/help.suite.id\/wp-content\/uploads\/2020\/05\/broad-category.png\")
<\/figure>\n","protected":false},"excerpt":{"rendered":"