{"id":796,"date":"2019-06-04T06:37:18","date_gmt":"2019-06-04T06:37:18","guid":{"rendered":"https:\/\/help.suite.id\/choosing-the-best-hashtags\/"},"modified":"2019-06-04T06:37:19","modified_gmt":"2019-06-04T06:37:19","slug":"choosing-the-best-hashtags","status":"publish","type":"post","link":"https:\/\/help.suite.id\/en\/choosing-the-best-hashtags\/","title":{"rendered":"Choosing the best hashtags"},"content":{"rendered":"\n

When we do a hashtag research, we'll finally choose which hashtag we'll be using, right?<\/p>\n\n

Well of course the main priority<\/strong> is that the hashtag is properly relevant<\/strong> to our contents. <\/p>\n\n

Apart from its relevancy, there\u2019s another important thing to consider when choosing a hashtag: hashtag popularity.<\/strong><\/p>\n\n

<\/p>\n\n

What is Hashtag popularity?<\/strong><\/h3>\n\n

When you are searching for a certain hashtag, you'll see the number of post numbers below each hashtag. As in the following figure:<\/p>\n\n

\"\"<\/figure><\/div>\n\n

That number showsthe number of posts across Instagram<\/strong> that use a given hashtag, or commonly called hashtags popularity.<\/strong><\/p>\n\n

The larger the number, the more Instagram posts that use the hashtag. In other words: it is popular.<\/p>\n\n

But remember:<\/strong> using a popular hashtagdoesn\u2019t instantly make your posts be viewed by many people.<\/strong><\/p><\/blockquote>\n\n

Why?<\/strong><\/p>\n\n

Because this number isn't showing the number of follower hashtags, or how often this hashtag is searched. This number shows the number of posts<\/strong> across Instagram which use the hashtag. <\/p>\n\n

Underline: The number of Instagram posts.<\/strong><\/p>\n\n

Not its followers. Not its search volume. Not the number of people who use it.<\/p>\n\n

The more popular the hashtags are, the more difficult your posts to be found.<\/p>\n\n

Because when an Instagram user performs a search with the hashtag, there are a lot of posts show up. So the less likely your post can show up in the search results.<\/p>\n\n

That way, getting into top posts<\/strong> is also getting harder, because the competition is huge.<\/p>\n\n

In other words, the more popular the hashtags, the higher the competition.<\/p><\/blockquote>\n\n

Popularity Category<\/h3>\n\n

So, to help you choose the right hashtag, I divide hashtags into 5 categories<\/strong> based on their popularity.
<\/p>\n\n

  • Extremely Popular<\/strong>: The amount of post is  hundreds of millions<\/strong><\/li>
  • Very Popular<\/strong>: The number of posts is tens of millions<\/strong> (10-99m)<\/li>
  • Popular<\/strong> : The amount of post is     million<\/strong>(1-9m)<\/li>
  • Medium:<\/strong> The amount of post isof hundreds of thousands<\/strong> (100-999k)<\/li>
  • Niche<\/strong> (specific): The amount of post is tens thousand<\/strong>  (10-99k)<\/li><\/ul>\n\n

    For example, if your business is in the field of tourism, #travel<\/strong>hashtags are appropriate for your business. But before you use it, try to check the amount of posts using that hashtag first. There are 377 million posts using this hashtag.<\/strong><\/p>\n\n

    It will be easier when you choose more specific hashtags or smaller number of posts, for example: #travellifetime<\/strong> (834k posts), #traveljournal <\/strong>(661k posts), or #traveladdicted<\/strong> (600k posts).<\/p>\n\n

    So our post has<\/strong> a greater chance of getting into the top post<\/strong>in the hashtag we're using.<\/p>\n\n

    And when our posts become top posts, then be prepared to flood new impressions, engagements, and new followers as they will be spread to thousands or millions of users.<\/p>\n\n

    Tips<\/strong><\/h4>\n\n
      \n
    • If your follower is still below 10 thousands<\/strong>, then use popular hashtags (100k-1M posts) as often as possible.<\/li>\n
    • The higher the amount of your followers, the more hashtags you should use with popularity range between 5M to 10M.<\/li>\n
    • I personally never used extremely popular hashtags (more than 100M posts).<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

      When we do a hashtag research, we'll finally choose which hashtag we'll be using, right? Well of course the main priority is that the hashtag is properly relevant to our contents. Apart from its relevancy, there\u2019s another important thing to consider when choosing a hashtag: hashtag popularity. What is Hashtag popularity? When you are searching […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[73,80,84],"tags":[],"_links":{"self":[{"href":"https:\/\/help.suite.id\/en\/wp-json\/wp\/v2\/posts\/796"}],"collection":[{"href":"https:\/\/help.suite.id\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/help.suite.id\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/help.suite.id\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/help.suite.id\/en\/wp-json\/wp\/v2\/comments?post=796"}],"version-history":[{"count":1,"href":"https:\/\/help.suite.id\/en\/wp-json\/wp\/v2\/posts\/796\/revisions"}],"predecessor-version":[{"id":797,"href":"https:\/\/help.suite.id\/en\/wp-json\/wp\/v2\/posts\/796\/revisions\/797"}],"wp:attachment":[{"href":"https:\/\/help.suite.id\/en\/wp-json\/wp\/v2\/media?parent=796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/help.suite.id\/en\/wp-json\/wp\/v2\/categories?post=796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/help.suite.id\/en\/wp-json\/wp\/v2\/tags?post=796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}