Why use Adsumo for audience research?

Many advertisers think that ad copy, banner, or video is the most important thing of an ad.

The thing is, no matter how great your copy,

if you target the wrong audience, there will be no sale at all.

(Imagine selling cat food to people who don't own cats. It's really hard to get sales, right?)

So to create a successful campaign, you have to count on the poeple who see you ads.

Hence, the target audience.

On Facebook, you can target you audience based on their age, gender, location, interest, and many more.

One of the most powerful features of Facebook ads is that we can target people based on their interests, behaviors, and demographics through the detailed targeting column.

This is possible because Facebook records all activities carried out by its users.

• When we complete our profile, fill in our age, gender, residence, university, department, place of work, position, etc. -> we give our personal data to Facebook.
• When we follow cat Fanspage, Facebook categorized us as cat lovers.
• When we interact and comment on business-related posts, we are categorized as interested in business topics.
• We access Facebook via iPhone, Facebook know that we are iPhone users.
• and much more.

All user behavior and activities are recorded, processed, then served to advertisers like us so that we can target our ads to the right people.

This looks very effective ...

But the fact is, many advertisers have wasted their advertising budget and the results are not as expected.

Why?

Because often they don't know what the audience criteria are.

Especially when filling in the detailed targeting column, they were confused about what to fill.

In addition, Facebook is limiting their data.

When we typed the keywords in the detailed targeting column, there are only about 20-30 results appeared.

And you know what?

As of April 2020, there were 8 million advertisers who were actively advertising on Facebook.

And the bad news is we are all treated to the same data interest!

This makes the audience saturated because it is bombarded by various advertising offers that are almost the same.

As the result, advertising costs become more expensive due to high competition, and conversions are very low.

Because it could be that your target audience has seen your competitors' ads, and has bought from them.

That's why we created adsumo to help you dig up thousands of target audience ideas that your competitors may not know.

With adsumo, audience research can be fast and effective, so that your time doesn't run out and you can focus more on developing your business.

So that hopefully, ad performance and sales can increase.