Researching Contents Type That Liked by Our Target Audience

As we know, content is the main thing that makes people follow an Instagram account. They want to see interesting contents on their Instagram home feeds.

The question is: What kind of contents do your target audience like? Are they photos, videos, albums or maybe IGTV?

The answer is, it depends on the nichesyou’re targeting.

For instance, if the niche is travel or tourism, people might love to see interesting or instagrammable photos at tourism spots.

If the niche is food recipe, people might find cooking tutorial videos better than simply photos of foods and the ingredients used to make them.

So what if you build an account with other topics? What kind of content is loved by the audience for the niche you area targeting?

Virol brings answers to all of these questions.

Here’s how to do that:

• Open an Instagram account with content that is similar to our account / niche
• Use the Insights feature
• Click on the analytics menu on the left of your screen.
• Find the Frequently Posted Content and Most Engaging Content Type graphs.

The Frequently Posted Content graph shows the type of contents an Instagram account posts the most often

While theMost Engaging Content Typeshows what contents get the most interactions.

By knowing these data,you can post contents that your target audience likely to like more. It increases engagement and brings you more followers.