Researching Niche and Competitors

If you are interested in developing an Instagram account to support your business, make sure to research competitors or others celebgram accounts with similar topic.

This niche research will help you figure out the overview of selected topics and what most people like. So, when you’re ready to create an account, you will have a goal and the exact strategy to get more followers.

The first thing to do is to create a keyword list that relates to your business. Think about:

• • Your business/products. What sector/field does it belong to?
• Your products. What are the benefits?
• The target audience. Who will get the most advantages from your products?
• Etc

Then create a list of competitors and hashtags.

Use the Virol search feature

For example, if you want to build an account about travelling, then the "travel" word is suitable for us to start searching. Enter keywords that match your business in the Virol search box.

Note down some influencer accounts, hashtags and location that are related with your business.

• 20 Influencer Accounts (accounts with lots of followers) => we can learn how they created an interesting Instagram profiles and contents that got many interactions.
• 20 interesting hashtags => we will explore and explain about this later.
• 20 Locations to suit your business

You don’t have to fuss much about the list. The things is,just note down the ones that are relevant with your business.

The list will help you to explore more easily. That will be explained in the next article.