A research done by simply measured shows an interesting fact about the importance of hashtags on Instagram:
Post that include at least 1 hashtag, can get like and comment 12.6 more than those that does not use hashtags at all. It means, hashtags can reach many users.
That means, using the right hashtags, can make our brand more popular because our post can reach mamny people who are not yet a follower.
You may often see, some words that start with a # in a post or caption on social media. That’s what it’s called hashtag.
Hashtag is a “label” to categorize Instagram posts based on the topics.
For example, if you type #marketing hashtag, Instagram will know that your post’s topic is about marketing and will spread it to those who are interested in marketing.
Now Instagram has follow hashtags feature. Users can get contents based on hashtags that they follow, based on their interest.
In addition, hashtags also serve as keywords on instagram search engine. Users can search and find interesting posts by using hashtags.
So by using the appropriate hashtags, our posts can be found Instagram users who have not become our follower.